Having the word feeling in our name didn’t

happen by accident. The modern world

covers its pixel-thin, mirrored surface with a

hailstorm of messages, images, adverts, posts

and captions. At ATOF we go deeper and

convey a message that doesn’t fade in the

blink of an eye. We trust our intuition in the

creation of memorable human experience.

We work with, rather than for, our clients in order

to unearth the diamonds in the dark that project

their story onto the clear blue sky. We are deeply

curious about all of our clients, from the boutique

start-ups to the global brands, we uncover their

stories and anchor all design decisions in them.

We work with you. Always.

We have two ears and one mouth. We use

them accordingly. We’re a small company

and that’s how we like it, it keeps us flexible

and allows us to work with the best, to

collaborate with the most innovative and

exciting creatives and craftspeople, as and

when we need to. No decision, from the

weight of a typeface to the name of a brand new

brand, is taken lightly, we are multi-lingual and

revel in the fact that the whole wide world is

just a click away.

Having the word feeling in our name didn’t happen by accident. The modern world covers its pixel-thin, mirrored surface with a hailstorm of messages, images, adverts, posts and captions. At ATOF we go deeper and convey a message that doesn’t fade in the blink of an eye. We trust our intuition in the creation of memorable human experience.

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We work with, rather than for, our clients in order to unearth the diamonds in the dark that project their story onto the clear blue sky. We are deeply curious about all of our clients, from the boutique start-ups to the global brands, we uncover their stories and anchor all design decisions in them. We work with you. Always.

We have two ears and one mouth. We use them accordingly. We’re a small company and that’s how we like it, it keeps us flexible and allows us to work with the best, to collaborate with the most innovative and exciting creatives and craftspeople, as and when we need to. No decision, from the weight of a typeface to the name of a brand new brand, is taken lightly, we are multi-lingual and revel in the fact that the whole wide world is just a click away.

ATOF World


What we do

  • Branding & identity
  • Art direction
  • Packaging design
  • Illustration
  • Signage design
  • Concept development
  • Brand guidelines
  • Editorial direction & design
  • Photography direction
  • Web design & development
  • Interior design direction

Who we are

Danny Kwong

Co-founder & Design Director

Hong Kong born Danny is a graphic designer and amateur but enthusiastic pianist, pretending to be a photographer. Despite being the owner of hundreds of black pens, Danny was awarded the D&AD Pencil Award for his experimentation with typography and layout design. He’s a lover of Origami with a knack for assembling flat pack furniture and is responsible for ensuring the brand vision fits together across all touch points. Danny loves getting lost in distant lands and has spent the last decade dreaming up bespoke brand identities and thought-provoking art direction for McCann and M&C Saatchi — where he was fortunate to work with clients from MTV, Nestle, Bill & Melinda Gates Foundation and the World Health Organisation to The British Council.

Jese Siu

Co-founder & Design Director

Jese is an award-winning designer who left a part of her soul Wakayama, Japan. Jese’s work is characterised by a research and concept driven approach and is often featured in design publications such as The Creative Review, Grafik, Selectism and Computer Arts Magazine. She channels her natural curiosity into her work, Sherlock Holmesing her way to discover exactly what brand and graphic design deliverables her clients need, and how ATOF can best provide them. Jese began her career working for prestigious design powerhouses in London and The Netherlands including Winkreative & Monocle Studios, Superunion, Magculture and Penguin Books working for small and large clients alike.