Project scope

Brand identity, Shop signage. Packaging, Label design, Corporate stationery, Website design direction

Botanique Workshop

We created a brand identity for Botanique Workshop which knowingly plays with the visual representation of contrasts: between the handmade and the curated, the vintage and the modern, the wild and the planted, the collaborative and the independent.


The candle’s packaging design features hand-poured soy candles combined with fine botanical illustrations of the key ingredients in each scent, all lovingly drawn by Cathryn Lewis and accentuated with delicate gold foil detailing, coming together to cast a delicate, ethereal shimmer of sunlight over the brandmark.


All Botanique Workshop products are assembled and packaged in house by the team, it was therefore crucial that their packaging was designed to be assembled with minimal effort and wastage without compromising on either quality or beauty.

The challenge

As the product range has diversified, the interest from boutique shops, wholesalers and the like has grown too, dictating the need for a coherent, considered and customer-centred approach to the brand and its packaging.

Approach

We created a brand identity for Botanique Workshop which knowingly plays with the visual representation of contrasts: between the handmade and the curated, the vintage and the modern, the wild and the planted, the collaborative and the independent. The candle’s packaging design features hand-poured soy candles combined with fine botanical illustrations of the key ingredients in each scent, all lovingly drawn by Cathryn Lewis and accentuated with delicate gold foil detailing, coming together to cast a delicate, ethereal shimmer of sunlight over the brandmark. All Botanique Workshop products are assembled and packaged in house by the team, it was therefore crucial that their packaging was designed to be assembled with minimal effort and wastage without compromising on either quality or beauty.

Outcome

Since our collaboration, the shop has built an even stronger reputation and cemented further its loyal customer base, as well as establishing working relationships with Heal’s, & Other Stories and Trouva. Goose is convinced it’s mostly down to him.